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Michelle Knowles, MPAe, ICMG, Cce
Michelle Knowles, MPAe, ICMG, MAAe, CCe, owner of All Things Paw, and The Herbal Paw Apothecary, has over 34 years of experience as a private and professional pet care provider. Michelle is a Certified Master Groomer and a Master Pet Aesthetician. She has apprenticed, volunteered, worked, owned, and managed salons, kennels, zoos, and veterinary hospitals across the country. Michelle has also trained in Tuscany, Italy in therapeutic work, hand stripping and advanced dermatological care. She was also the North American ISB consultant and rep for a decade. Michelle has broad experience in pet skin and coat care, extensive experience with fear and trauma recovery, elderly pets, and a focus on managing allergic/dermatological disorders. Michelle is certified through NDGAA and IPG, teaches advanced pet aesthetics at The Meditative Grooming Academy, and All Things Paw Academy, mediates on the Master Groomer Council of Best Practices, and is a nationally recognized speaker in her field.
One of the most overlooked steps to pet skin care is the clay mask. Economical and easy to find, the clay mask is an important step in helping to balance the skin of an affected pet. There are so many different clays to choose from, there is bound to be one or two that play well with your water.
The past few years have seen a “Spa” boom in the pet industry. We all want to care for our pet friends in luxury and many pet owners are willing to pay extra for services and products that pamper them. As we all know, marketing can be a very powerful tool, however, marketing alone does not always bring success. If the perception of services does not match the quality or value of the increased costs, the consumer is left disappointed and perhaps reluctant to try again somewhere else.
