Groomer Spotlight

Miranda Seim

Award-winning Groomer and owner of 
Pet Place Grooming Salons


Miranda Seim is an award-winning Groomer and owner of Pet Place Grooming Salons in Bismarck, North Dakota. Miranda was also a licensed Veterinary Technician and is a proud mom to 2 kids, Walker (11) and Rowan (5). In her spare time Miranda also operates the Lincoln, ND Community Cupboard, a non-profit food pantry. Miranda and her husband Jamie live on a small farm in North Dakota.

 

Hi Miranda!

Why did you decide to be a groomer?

I started grooming in 2011 when I was pregnant with my son. I was working at a vet clinic that wasn’t conducive to raising a child and I wanted the ability to be with him as much as possible. I learned to groom from one of my best friends, Kiri Holzer. We built a very DIY grooming salon in my garage. Grooming gave me the opportunity to follow my passion and continue working with animals while balancing time with my family. 

How did you begin competing?

My good friend Renae Watts took me to All American one year and I watched her compete. Being in the prep area and watching the amazing and brave groomers preparing to compete was so inspiring. In 2020 I competed in an online creative grooming competition for the first time. I was shocked when I placed 1st! The bug had bit and I decided to compete in Creative at All American and SuperZoo and to my surprise I placed first at both of those. It was very validating to see my hard work and effort recognized. 

Why did you decide to be a groomer?

I started grooming in 2011 when I was pregnant with my son. I was working at a vet clinic that wasn’t conducive to raising a child and I wanted the ability to be with him as much as possible. I learned to groom from one of my best friends, Kiri Holzer. We built a very DIY grooming salon in my garage. Grooming gave me the opportunity to follow my passion and continue working with animals while balancing time with my family. 

How did you begin competing?

My good friend Renae Watts took me to All American one year and I watched her compete. Being in the prep area and watching the amazing and brave groomers preparing to compete was so inspiring. In 2020 I competed in an online creative grooming competition for the first time. I was shocked when I placed 1st! The bug had bit and I decided to compete in Creative at All American and SuperZoo and to my surprise I placed first at both of those. It was very validating to see my hard work and effort recognized. 

What is your grooming educational background?

I am a primarily self taught groomer, but I took in as much continuing education and training as I could after my first competitions and decided to work towards my Master Groomer Certification. 
I would get overstimulated when trying to study on my own, private lessons were much more helpful. I decided at PetQuest to just go for it and finally took my Sporting and Short Legged Terrier Practicals. It wasn’t nearly as scary as I thought. If you’ve been letting fear hold you back I strongly encourage you to go for it! I hope to have my Masters by the end of the year.

When did you decide to go into business for yourself?

In 2016 I went from being a solo groomer to buying a salon with 4 groomers. Last year I bought my second location and I now have 12 employees. The first thing I told myself is that I wanted to be the boss I never had. I wanted my employees to know they are valued, respected and loved. I want them to have every opportunity I am able to provide. When I grow, they grow with me. They are amazing and I wouldn’t be where I am without them. Michelle, Jasmine, Teah, Taylor, Cody, Becca, Felice, Alex N, Maggie, Alex M, Jan, and Sadie you are so loved and appreciated. 

Wow! How do you retain your employees?

As an employer it’s important to recognize your employees’ individual talents. Don’t expect them to be carbon copies and instead let them flourish in their strengths and challenge them to grow where they are weaker with the proper support. Having employees is one of the most challenging but rewarding things I have done in my career. 

What do you think is important for long-term professional success?

I know a positive attitude goes a long way so I’m always looking for a silver lining and when I fall short I know there’s always a possibility to do better the next day. I think that is the secret to longevity in this industry. I hope to encourage others in this industry to be authentic, honest and kind. 

Thanks Miranda, and good luck!