General-Purpose Dog Shampoos Buyers Guide

What “general-purpose” means: These are the workhorse formulas you’ll use on most dogs most days. Look for balanced cleansing, quick rinse, and skin-friendly surfactants that don’t strip natural oils or slow your dry time.

Dial in dilution & dwell: Concentrates stretch your back-bar dollars—just mix consistently and allow a short dwell for soil release. For high-volume days, pick a scent clients love and a formula that keeps coats light and manageable.

Match to coat & workflow: If you see a lot of outdoor or “barn day” grime, keep a tougher cleaner on hand; for frequent bathers and sensitive skin, reach for gentler, conditioning formulas. Choose packaging that suits your throughput—gallons or even 5-gallons.

Rinse results: Aim for squeaky-clean without squeaky-dry. A good general shampoo leaves the coat fresh with natural movement so your finishers can add the final polish.