When marketing your grooming business, there are ways to get the word out without breaking the bank. The first thing to do is focus on “thinking local.” You want to pitch the information about your grooming to a targeted audience. In our industry, your best investment is to focus on potential customers close to where you operate.
We recently had someone job shadow for a day at our grooming studio. Her take as she beat a hasty retreat? “It’s loud and messy and hard work.” That about sums it up! But most of us wouldn’t want to trade our loud, challenging, messy jobs for anything. So to keep ourselves healthy and able to continue at our jobs, we should all take steps to stay safe as we work. Read on for some suggestions on how to do just that.
Groomers, in fact people that interact with the public in many facets of the pet industry, are divided on the question of whether to apologize to a customer when they have a complaint. Some think an apology is due for every complaint, some that it’s warranted only if the groomer or salon is at fault, others think saying you are sorry admits culpability and so should never be said.
Here’s my firm opinion on the matter – it depends.
Long-time pet stylists know this unspoken rule: a full appointment book offers job security. So if your appointment book is lighter than what you would like, how are you going to fix it? Here are a few ideas to help you boost your number of daily grooming appointments.
Pet Grooming falls into the category of “service industry,” like human hair stylists and barbers. However, many customers are a little confused when it comes to the topic of tipping.
Every year I make a note on my calendar two months before any anticipated seasonal rush. The memo reminds me to take a little time to get things in good order before the hectic days arrive. So here are some ideas that might make your busy times easier:
Business people often talk about providing good customer service; making their clients feel valued, maintaining a reputation as honest and skilled tradespeople, and creating customer loyalty. And that’s incredibly valuable to a business.
